Thursday, December 20, 2007

WHERE TO CALL FOR FREE PRINTING, ADVERTISING AND FREE BUSINESS ADVICE! - WHY PAY FOR IT?

WHERE TO CALL FOR FREE PRINTING, ADVERTISING AND FREE BUSINESS ADVICE! - WHY PAY FOR IT?

Believe it or not, there are plenty of opportunities out there

for you to get your written materials free of charge, for free

advertising space, and free business advice.

For free advertising space, many publications will write an

article about you or your product if you purchase advertising

space with them. One way publications sell advertising space is

to agree that if the advertiser purchases the ad, he will also

receive a certain amount of free editorial space. This free

editorial space essentially doubles the amount of space you get

for a given amount of money. This editorial space is devoted to

an article about the company or individual or product, and it has

the added cachet of seeming to be work of an outside source. The

editorial company be written by the publication staff, or the

advertiser may provide the copy.

Press releases can be another excellent source of free space. A

well-written press release on an interesting subject will attract

the editor's interest. The editor may even follow up with a phone

call for more details. The result can be anything from a

paragraph to a feature article. All this comes for the price of

mailing the release. Keep in mind that you want to target the

publication that write about the kinds of things you are doing.

Many telephone call-in shows will take calls from entrepreneurs

with interesting products or stories. DTC Publishing Company,

P.O. Box 1606-MM, Ozark, AL 36360 has a list of 500 stations

around the country that you can contact to work out possibilities

for free air time. Note that in approaching these stations you

want to come across as something of an expert in your field

rather than appearing to be nothing more than a salesman flogging

his wares.

A source of free advertising and marketing advice is Mr. Carroll

Rollin, a former advertising manager for such magazines as Wealth

Secrets and the Business Opportunities Journal, and a current

associate of Direct Response Television Productions Mr. Rollin

can be reached at (619) 263-0582 for free advice on how and

where to get free advertising, how to start and promote a business,

and how to do television and magazine advertising.

For free printing, look for such printers as Advanced Printers

(705 S Union Ave., Dept MM, Ozark, AL 36360, (205)774-7743).

Advanced Printers offers a "24 HRS OR IT'S FREE" guarantee on

flat sheet printing. The company also offers information about

it's Elite Dealership Program.

*******************************************************************************

To obtain thousands of reports on CD-ROM just like this one to sell

through the mail and on the internet, including a free Web-Site and

Training Resources, please write for free information:

Garvinweb

PO Box 903

Oceanside, CA. 92049

http://www.garvinweb.com

info@garvinweb.com

Become a Distributor and you can earn $70.00 for each CD you sell

All Reports on this CD include full Reprint Rights

*********************************************************************************


THE INSIDE SECRETS OF FREE PUBLICITY FOR YOUR BUSINESS

THE INSIDE SECRETS OF FREE PUBLICITY FOR YOUR BUSINESS

Product publicity is the "secret pathway" to business success

everyone wants. In simple terms, product publicity is a kind of

advertising that costs you nothing, yet brings in the orders for

you.

Regardless of what kind of business you are operating, you

should want, and strive for, as much publicity for your business

and your products or services, as possible. After all, it's

"free advertising" that is essential to the growth of your

business. However, your publicity efforts should be well

thought out, and pre-planned for maximum results.

The first, and basic form of obtaining publicity is through what

is known as the press or news release. This is generally a one

page story about your business, your product/service or an

event/happening related to your business that is about to, or

has recently occurred. These publicity stories are generally

"shot-gunned" to all the various media: local newspapers, radio

and TV, and trade publications.

Problem number one is getting the people to whom you've sent

these publicity stories, to use them - publish or broadcast

them. And this leads us back to the "right way " of writing

them and sending them in.

In every case, send a short cover letter addressed to the person

you want your material to be considered by... This means that

you send your story to the city editor of the newspapers; the

news directors of the radio and TV stations; and the managing

editors of the various trade publications. It will do you no

good what-so-ever, to send your material to the advertising,

circulation or business managers - describing how you're a

long-time advertiser, subscriber or listener. The most

important thing is that you make contact with the person who has

the final say as to what is to be published or broadcast, and at

the bottom line - this person's use of your material will

somehow make him a "hero" to his or her readers, viewers or

listeners.

The cover letter should be a short note. Go to a paper supplier

- tell him you want a hundred or so sheets of good bond paper -

8 1/2 by 11" preferably in a pastel color such as blue or ivory

- and that you want this paper cut into quarters, giving you a

grand total of 400 sheets of note paper. "From the desk of..."

note sheets are too elaborate until the people you're contacting

get to know you - first time around, and until they use your

material, don't use these semi-formal note sheets...

On this note sheet, begin with the date across the top - skip a

couple of spaces and then quickly tell the recipient of the

note: the attached material is new and should be of real

interest to his readers, viewers or listeners. We advise our

dealers and distributors of MONEY MAKING MAGIC - our regular

publication for serious wealth builders and extra income seekers

- to send the following note to the editors and news directors

of the media in their areas:

"Here's something that 's new, and for a change, truly helpful,

to people trying to cope with inflation - the soaring costs of

living - and those engaged in building extra income businesses

of their own. Should be of real value - interest - to your

readers. Please take a look - any questions, or if you need

more info, give me a call at: (503) 666-5824..." Then, of

course, you skip about four spaces, type your name, your

business name, and your address - sign your name above where

you've typed it, and staple this note in the upper right hand

corner of your news release. This note should be typed and

double-spaced.

So now, you've got a cover letter, and you know who to send it

to... We type up one such note, and take it to a near-by

quick-print shop. They Xerox the note 4 times, past these

4-copies onto one sheet of paper, print 50 to 100 copies, and

cut the paper into individual notes, all for less that $10... Do

not try to save money by photo-copying or Xeroxing - a

photo-copy is a photo-copy is a photo-copy, and will not do the

job for you...

Now you need the actual publicity release, which also must be

"properly" written if you expect it to be used by the media.

Above all else, there's a proper form or style to use, plus the

fact that it must be typed, double-spaced, and short - about a

half page in total length.

About an inch from the top of the paper, with an inch and a half

margin on each side of the paper; from the left hand margin,

type in all capital letters: PRESS RELEASE: Then, underline

these words. Immediately following the colon, but not in all

capital letters, put in the date. Always set the date forward

by at least one day after the day you intend to mail the release.

On the same line, but on the right hand side of the page, and in

all capital letters, write the words, FOR FURTHER INFORMATION:

Underline this, and immediately below, but not in all capital

letters, type your name - your phone number - and your address...

Skip a couple of spaces, then in all capital letters - centered

between the margins - type a story headline, and underline it...

Skip a couple of spaces, and from the left hand margin, all in

capital letters, type the words, FOR IMMEDIATE RELEASE: From

there on, it's the news or publicity story itself.

You can write the headline before the story, and then a story to

fit the headline - or the story before the headline, and then a

headline to fit the story - either way, it's basically the same

as writing a space ad or a sales letter... You attract attention

and interest with the headline and fill in the details with your

story.

Here's an example of the headlines we use on publicity blurbs

for MONEY MAKING MAGIC:

HELP IN MAKING ENDS MEET

NEW PUBLICATION FOR EXTRA INCOME SEEKERS

Notice how we continue to sell or involve the editor - His

readers are always looking for better ways to make ends meet,

and he's specifically interested as to what our promise

involves... He wants his readers to "think well" of him for

enlightening them with this source of help, so he reads into the

story to find out who, what and how...

Suffice it to say that your headline, and the story you present

to the editor, must sell him on the benefits of your product or

service to his readers. Unless it specifically does this, he'll

not use it. You must sell the first person receiving your

materials. Keep this fact uppermost in your mind as you write

it. The person you send your press or publicity release to,

must quickly see and understand how your product or service will

benefit his readers - thereby making him a hero to them - and he

must be assured it will do what you promise in your headline.

Come right to the point and say your product is lower in price,

more convenient to use or in what way your product or service is

useful to the people in general. It's also a good idea to

include a complimentary sample of your product or an opportunity

for him to sample your services.

Remember, the editors receiving your information are fully aware

of your purposes - Free Advertising! They are not in the least

interested in you or your credentials - If you've sold them on

the benefits of your business to their readers, and they want

background details, they'll call you. That's why you list your

telephone number and address...

These people are busy people. They have not got the time nor

the interest in reading about your trials and tribulations or

plans for the future. They want only "a flag" that alerts them

to something new and of probable real interest to their readers.

Sell the editor first. Convince him that you've found the

better mousetrap. Show him that your product or service - that

your business - fills a need and/or will interest a large

segment of his readers, his viewers or listeners.

When an editor uses your publicity release, always follow-up

with a short thank you note. Never, but never send a publicity

release to an editor and then call or write demanding to know

why he didn't use it, use it as you wrote it, or only gave you a

quick mention. Do this once, and that particular media will

"round-file" any further material received from you, unopened!

If your first effort is not used, then you should review the

story itself; perhaps write it from a different angle; make

sure you're sending it to the proper person - and try again!

As stated earlier, these people are busy, with hundreds of

publicity releases passing across their desks every day - They

only have so much space or time - therefore, your material has

to stand out and in some way, fit with the information they -

the editors - want to pass along to their readers, viewers or

listeners. Regardless of your business, product, or service,

you must build your press release - write it - around that

particular angle or feature that makes it beneficial or interest

to the readers, viewer or listeners of the media you want to run

your press release. Without this special ingredient, you're

lost before you begin!

The timing of your press release is always important. Try to

associate your press release with current events in the news. A

story on job lay-offs and increased unemployment carried in the

newspapers, on TV and radio would prompt us to get a publicity

release out to all the media on the help and opportunity offered

by MONEY MAKING MAGIC! Say there's a deluge of chain letters

and pyramid schemes making the round - the media picks up on it

and attempts to warn the people to beware... Within 5 days, we

would get a publicity release out, explaining the availability

of our report on chain letters and pyramid schemes - a report

that explains everything from A to Z - who're the winners and

who're the real losers.

There's another kind of timing also to keep in mind...

Publication deadlines... For best results, always try to time it

so your material reaches the editor in time for the Sunday

paper. This is because that's when the papers have their

greatest circulation; the most space is available; and the

people, the most time to read the paper.

For articles you'd like to appear in the Sunday paper, you'll

generally have to get your release in at least nine days prior

to the date of publication. If you're in doubt, call and ask

about the deadline date.

IN SUMMARY:

Choose the media most likely to carry your press release.

Select those that carry similar write-ups on a regular basis.

Always use a cover letter of some kind. It pays to call ahead

to find out the name of the person you should be sending your

press release to.

Use the proper press release form, complete with a headline that

will interest the man deciding whether or not to use your item.

Be sure your press release is letter perfect - no typo's or

misspelled words - and don't photo-copy - always have each

letter or press release individually typed or printed.

When your item is used, send a thank you note or call the editor

on the phone and thank him for using your press release.

Never, but never call or write an editor demanding to know why

he didn't use your press release, why he had it rewritten or cut

it short - just try, and try again!

*******************************************************************************

To obtain thousands of reports on CD-ROM just like this one to sell

through the mail and on the internet, including a free Web-Site and

Training Resources, please write for free information:

Garvinweb

PO Box 903

Oceanside, CA. 92049

http://www.garvinweb.com

info@garvinweb.com

Become a Distributor and you can earn $70.00 for each CD you sell

All Reports on this CD include full Reprint Rights

*********************************************************************************


THE ART OF WRITING CLASSIFIED ADS

THE ART OF WRITING CLASSIFIED ADS

Yes, writing classified ads is an art, one that can be learned,

developed and perfected in a relatively short period of time.

Depending on the nature of your business, a well written

classified ad can bring in business and subsequent sales of

$10,000 to $25,000 annually, or more!

As with any business tool (and a classified as is most assuredly

a powerful tool) you must first become aware of the effective

use of these little business builders, then understand exactly

what can be expected of them and what cannot be accomplished.

First of all, forget about any notion of selling merchandise from

a classified . Some of the "experts" will tell you that a

classified ad can bring cash orders for 50.-$1- up to $3 or more,

but this is the exception rather than a general rule. Even in

cases where small amounts of cash are received, total results

usually are considerably less than if no money had been

requested.

Instead of wondering, speculating and experimenting with your

advertising budget, concentrate on offering free information to

attract as many interested prospects as possible for what you

have to offer. Realize from the beginning that your ad should

serve only one purpose: to target a specific audience consisting

of people who need and want what you have to offer.

You want inquiries: letters, notes, postcards---anything on which

might be scribbled the words, "Send more information." When you

start receiving them, quickly reply with professionally prepared

sales material to tell your story and make your sales pitch. The

standard material will consist of a sales letter, descriptive

circular or flyer, and a return addressed envelope for

convenience in you the order.

ZERO IN ON YOUR MARKET

Unlike display advertising which must attract, reach out from the

printed page and grab the reader, your classified ad is placed

under specific heading according to subject. Readers interested

in your subject will scan the heading in much the same way they

would scan the Yellow Pages of the phone directory. They are

looking for something. You have what they are looking for, or

what will help them achieve what they want. Tell them!

No deception, please. What you want are quality names of

prospective buyers... not a large quantity of names. It would be

easy to promise the moon in your ad, but if it can't deliver it

in your follow up advertising, you will not only lose the initial

sale, you will have alienated your prospect by deception and

he/she will not be receptive to anything you say in the future.

Place your ad under the most appropriate heading. If you're

offering something appealing to sportsmen, the heading would be

probably SPORTING GOODS. If you're aiming at a specific type of

sportsman such as hunters, fisherman, or bowlers, you might find

such a heading. In some cases you can have the publication create

a new heading for you for an additional charge. It could be worth

the extra cost.

BE STRINGENT WITH WORDING

The best way to write your ad is to disregard size and cost at

first, writing everything on paper that might attract readers.

Tell it all. Stress the need for what you have to offer, what it

will do for readers, how they will benefit, what they can expect

by using your product, how easy or more pleasant life will be for

them.

When you have finished writing, you might have a long paragraph

or a full page. Now is the time to think of size and cost. You

will pay by the word, so you will have to be selective in your

choice of words in the final ad.

*******************************************************************************

To obtain thousands of reports on CD-ROM just like this one to sell

through the mail and on the internet, including a free Web-Site and

Training Resources, please write for free information:

Garvinweb

PO Box 903

Oceanside, CA. 92049

http://www.garvinweb.com

info@garvinweb.com

Become a Distributor and you can earn $70.00 for each CD you sell

All Reports on this CD include full Reprint Rights

*********************************************************************************


SECRETS OF GETTING FREE ADVERTISING

SECRETS OF GETTING FREE ADVERTISING

The opportunities for getting free advertising for your product

or services are limited only by your own imagination and

energies. There are so many proven ways of promoting your

objectives without cost that it literally boggles the mind just

to think of listing them.

One way is to write an article relative to your particular

expertise and submit it to all the publications and media dealing

in the dissemination of related information. In other words,

become your own publicity and sales promotions writer. Get the

word out; establish yourself as an expert in your field, and

"tag-along" everything you write with a quick note listing your

address for a catalog, dealership opportunity, or more

information.

Another really good way is by becoming a guest on as many of

the radio and television talk shows or interview type programs as

possible. Actually, this is much easier to bring about than most

people realize. Write a letter to the producer of these programs,

then follow up an in-person visit or telephone call. Your initial

contact should emphasize that your product or service would be

of interest to the listeners or viewers of the program--perhaps

even saving them time and money.

Other ways of getting free or very inexpensive exposure include

the posting of advertising circulars on all free bulletin boards

in your area, especially the coin-operated laundries, grocery

stores, and beauty and barber shops. Don't discount the idea of

handing out circulars to all the shoppers in busy shopping

centers and malls, especially on weekend. You can also enlist the

aid of the middle school students in your area to had out

circulars door-to-door.

Some of the more routine methods include having a promotional

ad relative to your product or service printed on the front or back

of your envelopes at the time you have them printed with your

return address.

Be sure to check all the publications that carry the kind of

advertising you need. Many mail order publications just getting

started offer unusually low rates to first-time advertisers; a

free-of-charge insertion of your ad when you pay for an order to

run three issues or more; or special seasonal ad space at greatly

reduced rates. And there are a number of publications that will

give you Per Inquiry (PI) space--arrangement where all orders

come in to the publication, they take a commission from each

order, and then forward the orders on to you for fulfillment.

Many publications will give you a contract for "" space. In this

arrangement you send them your ad, and they hold it until they

have unsold space, and then at a price that's always one third or

less the regular price for the space need, insert your ad. Along

these lines, be sure to check in with the suburban neighborhood

newspapers.

If you send out or publish any kind of catalog or ad sheet, get

in touch will all the other publishers and inquire about the

possibilities of exchange advertising. They run your ad in their

publication in exchange for your running an ad for them of

comparable size in yours.

Finally, there's nothing in the world that beats the low cost and

tremendous exposure you get when you advertise a free offer.

Simply run an ad offering a free report of interest to most

people--- a simple one page report with a "tag-line" inviting the

readers to send money for more information, with a full page

advertisement for your book or other product on the backside.

Ask for a self-addressed stamped envelope, and depending on

the appeal for your report and circulation of the publication in

which your ad appears, you could easily be inundated with

responses!

The trick here, of course, is to convert all these responses, or

a large percentage of them, into sales. This is done via the

"tag-line," which issues an invitation to the reader to send for

more information, and the full page ad on the back of the report,

and other offers you include with the complete package you send

back to them. As mentioned at the beginning of this report, it's

just a matter of unleashing your imagination. Do that, and you

have a powerful force working for you that can help you reach

your goals.

*******************************************************************************

To obtain thousands of reports on CD-ROM just like this one to

sell through the mail and on the internet, including a free Web-Site

and Training Resources, please write for free information:

Garvinweb

PO Box 903

Oceanside, CA. 92049

http://www.garvinweb.com

info@garvinweb.com

Become a Distributor and you can earn $70.00 for each CD you

sell All Reports on this CD include full Reprint Rights

*********************************************************************************